Health &Wellbeing Case

What we can do for your Health

A special report in the Permanente Journal concluded that - " Spending excessive time on the toilet is harmful. Avoid sitting on the toilet more than two minutes"

NHS States -

Under- How you can treat or prevent piles - "do not spend more time than you need to on the toilet"

Mayo Clinic States -

Causes of medical condition Haemorrhoids - "Sitting for long periods of time on the toilet"

Slate States

Under Science Section, article by Daniel Lametti - "Don’t Just Sit There!"

" But when it comes to hemorrhoids—a painful swelling of the veins in the anal canal that affects half of all Americans—new research suggests that you may want to get your butt off the toilet."

YouGov States

Under , Digital & technologyHealth, medicine, & beauty Lifestyle, article by Mathew Smith ( Lead Data Journalist).

"Most Britons use their phone on the toilet"

The habit is widespread but far more common among younger people, meaning the practice is likely to grow – much to the dismay of medical experts

The newspaper is traditionally the only form of entertainment available on the toilet, but times have changed. A new YouGov Realtime survey reveals that a trip to the toilet is increasingly not complete without a phone.

The majority of Brits (57%) admit to using their phone on the toilet, including 8% who say they “always” do it and another 14% who say they do “most times”.

Among the youngest Britons, however, that figure is much higher. A majority of 18 to 29 year old men (61%) say they use their phone on the throne every time, or most times, as do 44% of women of the same age.

Overall, 86% of men and 84% of women under 30 say they do it to some extent."

"This will dismay health experts, who would rather we left our phones alone while in the loo."

Market Analysis

Latest Industry research suggests that an average person spends around 25% greater time in work space lavatories then necessary.  Some of due to telecommunication usage, such as texting, replying to email etc.,   

Estimated Average cost to industry per annum - £ 4.0 billion

Based on, No. of people employed in UK – 33.4m & taking a nominal hourly rate at £12.00/hour. 

Endorsed by British Toilet Association

Business management

Estimated Reduction in lavatory Usage:

Angle( arc)         Percentage time reduction

  5-8                       10-25%
 8-13                     > 25%    ( On Average)


Estimated Cost To Industry

Angle (Arc)% Time ReductionCost Saving £
On Average

This saves the industry approximately £4.0 billion per annum.

Global Market

  • Anything between 1-2million generic WC units are sold in UK every year.
  • In the U.S. alone, 10million generic WC units are sold.
  • Worldwide, it is  estimate that around  120million generic WC units are sold per annum.

Data Collected over 12 months.